You've got a brilliant idea for automating something. You think, “I can whip that up in a few hours”.

Then reality hits. Hours, maybe even days, are spent wrestling with setups, configs, and stitching together toolchains. The excitement quickly wears off, and more often than not, that brilliant idea remains just that – an idea.

Sound familiar?

We believe in the power of automation. But more importantly, we believe it should be accessible, efficient, and, dare we say, fun.

Throughout our careers, we've been let down by tools that overpromise and underdeliver. The immense potential of automation was frequently bogged down by tools that enforced rigid guidelines and often ended up being more of a barrier than an enabler.

We simply wanted to build automations that were robust, observable, and actually enjoyable to work with. However, the unique nature of our tasks meant we often had to create everything from scratch. Our philosophy has always been, "If You Repeat It, Automate It," yet the grunt work required held us back.

We envision a playground where you can craft the complex automations you've always dreamt about, without the boilerplate stuff holding you back.